new feature instagram stories

Instagram Stories are a newly introduced feature and it’s a copy cat of SnapChat’s feature.

Snapgram, Instasnap, Snapstagram? What are Instagram Stories?

Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.



How to use Instagram Stories

When you have the ability to post and view stories you will notice a bar across the top of your newsfeed.

Instagram Stories explained

These are stories from people you follow.

Stories follow the privacy settings of an account; stories by a user with a private account are only visible to their followers.

Stories by a user with a public account are visible to anyone, you see a multi-coloured ring around their profile photo and then tap on that to view their stories.

New stories or stories you haven’t viewed are illuminated with a multi-coloured ring.

To view a story simply click on any of the profile photos.

When viewing a story, tap on the screen to quickly skip past a story.


Scroll right to view the next user’s stories.

Tap (X) to exit a story and return to your Newsfeed.

Creating your story

There are two ways to start a story;

  1. Tap (+)
  2. Swipe left on your newsfeed

Your story can either be a photo or a 10 seconds clip.

To take a photo;

Tap the circle

To record a video;

Tap and hold the circle

When satisfied with the clip, swipe to add filters

Add text/draw



Swipe left or right when the photo is taken to apply filters

You can also add text or draw.

You can view your own stories by clicking on your profile picture, when it opens up there is a number at the bottom of the story. This is the number of views. To see who viewed your story, TAP the number.


Next you can download the story to your camera roll, upload the story to your Instagram feed or delete the story.

Other Settings

When you click on the gears icon at the top left corner you can select who sees or does not see your Story


How to use Instagram Stories

When you use Instagram for business you have to think strategically and consider how to best utilize it’s features.The great thing about Stories is that you can use this as another medium to humanize your brand.

Use it to show behind the scenes of your business, a day in your life or exclusive glimpses of new products.

Note that Instagram Stories last for 24 hours

Repurpose your stories by saving to your camera roll or uploading to your Instagram Feed

What do you think of Instagram Stories? Let me know in the comments!

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